There are times when I speak with people and explain what I do with the media that they ask me why they wouldn’t be able to do it themselves. The truth is, they can. PR is an essential skill that I believe everyone should have. However, it is the experience of a PR professional that does it successfully day after day that makes them valuable. It’s just as if you are a recreational tennis player versus a pro. Sure you can play, but can you win? In this podcast, we’ll discuss the core essentials of what you need to consider for your PR program.

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