In this engaging podcast episode, Tumi Brooks (host) interviews Dr. Mia Chae Reddy, founder of Dehiya Beauty - (a sustainable skincare brand rooted in Africa)- to discuss various aspects of entrepreneurship and personal experiences in and out of the the beauty industry.

The Takeaways

1. Importance of Market Research: Conducting research and benchmarking studies can help businesses make informed decisions rather than relying solely on personal preferences.
2. Challenges of Market Research: Lack of resources and high costs often lead to corners being cut in the research process, which can impact product development and brand identity.
3. Significance of Brand Identity: The design and aesthetic of a brand play a crucial role in attracting customers. Good packaging can enhance the perception of a product, while poor packaging can deter potential buyers.
4. Personal Involvement in Design: Due to budget constraints, Mia had to take charge of designing the brand's visuals, emphasizing the importance of resourcefulness and creativity.
5. Brand Refresh: The brand is currently undergoing a refresh after being part of the Ulta Accelerator program, which allowed them to elevate the brand's image and explore new visual elements.
6. The Power of Design: Effective design choices, including color schemes and fonts, can convey the brand's values and create a lasting impression on customers.
7. Realistic Expectations: Building a successful business requires understanding that certain milestones, such as securing partnerships with retailers, may not always have the expected impact or payoff.
8. Learning Curve of Scaling: Scaling quickly and responding to opportunities can be challenging but offers valuable lessons for future growth and expansion.
9. Desire for Change in the Beauty Industry: Mia is passionate about promoting sustainability, emphasizing the need for proper recycling education and making sustainable packaging more accessible.
10. Prioritizing Self-Care: Balancing work and personal life is crucial for Mia, who values spending time with family and recognizes the importance of self-care and setting boundaries.
11. Ideal Self-Care Moment: The founder describes her favorite self-care ritual, which involves starting early in the evening, lighting a candle, and engaging in oil cleansing with a face massage.
12. Evolving Priorities: As one grows older, understanding personal needs and learning to say no become integral to achieving a balanced and fulfilling life.
13. The Value of Time: Mia stresses the significance of cherishing moments and avoiding regrets by prioritizing family and personal well-being.

This podcast episode provides valuable insights into the world of entrepreneurship, brand identity, sustainability, and self-care, offering inspiration and practical advice for listeners in the beauty industry and beyond.

Recommended For:

Anyone interested in African ingredients, beauty entrepreneurship, sustainability, self-care, and beauty rituals.

Where to Follow

•Instagram: @dehiyabeauty

•TikTok: @dehiyabeauty

•Website: www.dehiyabeauty.com

Where to Buy

•dehiyabeauty.com

•Thirteen Lune

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