We all know in business how important it is to talk to your ideal client.  

And there are plenty of coaches out there teaching you how to come up with a fictional person decide where they live, what they drive, what they look like, how they shop and where the hang out.  

And whilst these things can matter in this episode I will challenge you to think of a new way to uncover your ideal client (or student if you are turning your knowledge and experience into an online course).

Listen to this episode and consider the real person you want to ultimately work with and a hint the real person you don't want to work with.

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