Jayme Busch grew up selling polished rocks on a busy street in Bellevue and never really stopped selling something. By the time she sat down with Sam, she had been through Mary Kay, 31, color street nails, Tupperware, a $5,000 LuLaRoe package, a bankruptcy filing, a move to a town of 900, a 1988 work trailer turned mobile boutique, and two storefronts. Unique Boutique Iowa is the name that stuck, and this episode is the story of how she pivoted her way into it.