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The MBA admissions landscape has undergone a seismic shift in recent years, with AI tools promising to help candidates craft the 'perfect' application. But here's what fascinates Ray - we're seeing a growing tension between automation and authenticity, and that’s apparent in the world of international MBA admissions. While generative AI can help write essays, the truly successful candidates are those who maintain their authentic voice. In this episode, Ray is joined by Eric Lucrezia of Candidate.Coach; an independent consultant with over two decades of experience helping candidates across the globe navigate this delicate balance. They explore how technology is both helping and challenging MBA applicants in 2025.
Guest Name: Eric Lucrezia, Founder, Candidate.Coach
Guest Social: https://www.linkedin.com/in/ericlucrezia/
Guest Bio: With over 20 years of experience in admissions consulting, career coaching, education, and recruitment, Eric Lucrezia has helped candidates worldwide take the next leap in their careers. His expertise is rooted in a strong commitment to quality education, global interconnectedness, and diversity & inclusion.
As the former Director of Recruitment for the Global MBA program at ESSEC Business School (Paris, France & Singapore), Eric possesses a deep understanding of what makes MBA applicants stand out to admissions committees. Previously, at France’s prestigious Sciences Po, he conducted workshops on crafting impactful CVs and mastering interview techniques. His experience also includes roles in admissions and recruitment at Long Island University in New York. Additionally, with a background in teaching English—including at the esteemed École de Guerre—he provides meticulous editing for application essays, ensuring flawless grammar and structure.
Since 2020, Eric has worked full-time as an MBA admissions consultant, guiding applicants toward top business schools. His expertise extends to advising candidates for various Master's programs, as well as coaching professionals in job and internship searches. Based between Paris and New York City, he remains globally connected and readily available to support clients across different time zones.
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Connect With Our Host:
Dr. Ray Lutzky
https://www.linkedin.com/in/lutzky/
About The Enrollify Podcast Network:
Mastering the Next is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.
Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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The MBA admissions landscape has undergone a seismic shift in recent years, with AI tools promising to help candidates craft the 'perfect' application. But here's what fascinates Ray - we're seeing a growing tension between automation and authenticity, and that’s apparent in the world of international MBA admissions. While generative AI can help write essays, the truly successful candidates are those who maintain their authentic voice. In this episode, Ray is joined by Eric Lucrezia of Candidate.Coach; an independent consultant with over two decades of experience helping candidates across the globe navigate this delicate balance. They explore how technology is both helping and challenging MBA applicants in 2025.
Guest Name: Eric Lucrezia, Founder, Candidate.Coach
Guest Social: https://www.linkedin.com/in/ericlucrezia/
Guest Bio: With over 20 years of experience in admissions consulting, career coaching, education, and recruitment, Eric Lucrezia has helped candidates worldwide take the next leap in their careers. His expertise is rooted in a strong commitment to quality education, global interconnectedness, and diversity & inclusion.
As the former Director of Recruitment for the Global MBA program at ESSEC Business School (Paris, France & Singapore), Eric possesses a deep understanding of what makes MBA applicants stand out to admissions committees. Previously, at France’s prestigious Sciences Po, he conducted workshops on crafting impactful CVs and mastering interview techniques. His experience also includes roles in admissions and recruitment at Long Island University in New York. Additionally, with a background in teaching English—including at the esteemed École de Guerre—he provides meticulous editing for application essays, ensuring flawless grammar and structure.
Since 2020, Eric has worked full-time as an MBA admissions consultant, guiding applicants toward top business schools. His expertise extends to advising candidates for various Master's programs, as well as coaching professionals in job and internship searches. Based between Paris and New York City, he remains globally connected and readily available to support clients across different time zones.
- - - -
Connect With Our Host:
Dr. Ray Lutzky
https://www.linkedin.com/in/lutzky/
About The Enrollify Podcast Network:
Mastering the Next is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.
Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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