JP Sing is YouTube’s Music Content Strategist for Europe, Middle East and Africa. With his background as a booking agent, road manager and Digital Strategist at Sony Music Entertainment Africa he has enough experience up his sleeve to help YouTube navigate the world of music copyright. Besides the business side JP is still enjoying music to the fullest when playing the guitar in his band OneDaySky.

Ferry van Beek and Simon Webb discuss a wide variety of topics with JP. What is YouTube content ID? How does it work? How important is music to YouTube? How can music creators use YouTube to generate income & reach their clients and fans?

Again a very informative episode of Synchronized!