Everyone loves to talk about trends.

But most brands don’t understand the difference between cultural trends and content trends — and confusing the two is how you end up with ads that look like everyone else’s.

In this episode of Ad-venturous, Aves breaks down:

• The difference between cultural shifts and creative fads

• Why co-opting culture can quietly damage your brand

• How content trends become oversaturated (fast)

• Why “if it worked for them” is usually the wrong logic

• How to use discernment instead of chasing what’s trending

00:00 – Why Trend-Chasing Hurts Your Brand

03:00 – Cultural Trends vs. Content Trends

09:45 – Cooperating With Culture (Not Co-Opting It)

18:30 – The Problem With Content Trends & Echo Chambers

25:00 – Using Discernment: Personas is better than Virality

29:30 – Building Creative That Outlives the Feed

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