OnBase: Smashing Sales and Marketing Misalignments

Ep 42 | Data Management Tips and Techniques with Christopher Penn, Co-founder and Chief Data Scientist at TrustInsights.ai

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In this episode, we discuss top Data Management Tips and Techniques with Christopher Penn, Co-founder and Chief Data Scientist at TrustInsights.ai

About Christopher and TrustInsights.ai

Christopher is an established expert on analytics, digital marketing, and marketing technology. As a recognized thought leader, author, and keynote speaker, he has helped shape four key fields in the marketing industry. He co-founded TrustInsights,  a Marketing Data and Analytics Consulting in 2017.

Top ten takeaways from the episode:

  1. “As a “Data detective”, you have to keep an open mind because you don’t know what is going to happen next!”
  2. “The serious problem today is that, if you don’t know where your data is or what quality it is in, you will have a fundamental problem. Adding  more data to this is not going to do anything.”
  3. “I follow the 6 Cs when it comes to dealing with data mismanagement issues!”
  4. “If your data is not in the format for both people and machines to use – there will be problems later on.”
  5. “People are thinking of compartmentalizing their functions and data today. They have all these ingredients that they need to optimize. But they need to first understand what the goal is that they want to achieve first.”
  6. “The problem with all the tools out there is that they are just tools. You need to have the tools but before the tools, you need to have a plan.”
  7. “It’s never a good idea to have technology for technology’s sake.”
  8. “Except for the most progressive companies, most B2B marketers are doing the same thing that they did before.”
  9. “When you talk about B2B data, things like do you know who your customer is, do you have the right analytics are all important. But companies need to get better when it comes to using all these software to understand their data.”
  10. “Companies need to get smarter about bringing in relevant third-party data to augment their efforts.”

    11. About the podcast

    Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

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