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Summary:
In this episode of REBLutionize Your Marketing, REBL Risty chats with direct response legend John Dwyer—the man who got Jerry Seinfeld to promote a bank—to explore how smart incentives and AI can transform your marketing ROI. From $20 Facebook ads generating 1,000 leads to AI voice bots that convert better than humans, John breaks down real-world strategies for small business owners and marketers who want results now, not next quarter.
Takeaways:
Think differently: Start with the offer (taste the product), then build brand loyalty—not the other way around.
Smart contests work: Give away your product as a prize to attract a hyper-targeted audience.
Data is king: Incentivize customers to share their info—then market to them directly.
AI bots close the gap: Voice automation can follow up instantly and scale faster than humans.
Sampling sells: Give away a slice of your service to prove value upfront and generate leads.
Chapters:
00:00 – Welcome + Why Seinfeld Said Yes
01:30 – What is Direct Response Marketing (Really)?
03:10 – The $20 Facebook Ad That Generated 1,000 Leads
04:50 – Why Restaurants Should Stop Advertising and Start Collecting Data
07:45 – How to Turn AI into a Lead-Converting Machine
09:20 – Free Vacations as a Sales Tool
12:30 – Customizing AI Bots for Trades & Small Biz
14:00 – How Marketing Agencies Can Use This Strategy
17:45 – 100 Missed Calls = $17K Lost—Until AI Fixed It
19:40 – The Seinfeld Story: Behind the Campaign
22:45 – Incentives That Outperform Discounts
Guest Bio:
John Dwyer is the founder of The Institute of WOW and a pioneer in direct response marketing. Known for signing Jerry Seinfeld to a bank campaign (and milking it for all it’s worth), John has helped brands drive massive ROI with contest-driven lead generation, wow-factor incentives, and now, AI-powered voice bots. His client roster includes McDonald's, KFC, Rupert Murdoch's media empire—and thousands of small businesses ready to grow.
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Summary:
In this episode of REBLutionize Your Marketing, REBL Risty chats with direct response legend John Dwyer—the man who got Jerry Seinfeld to promote a bank—to explore how smart incentives and AI can transform your marketing ROI. From $20 Facebook ads generating 1,000 leads to AI voice bots that convert better than humans, John breaks down real-world strategies for small business owners and marketers who want results now, not next quarter.
Takeaways:
Think differently: Start with the offer (taste the product), then build brand loyalty—not the other way around.
Smart contests work: Give away your product as a prize to attract a hyper-targeted audience.
Data is king: Incentivize customers to share their info—then market to them directly.
AI bots close the gap: Voice automation can follow up instantly and scale faster than humans.
Sampling sells: Give away a slice of your service to prove value upfront and generate leads.
Chapters:
00:00 – Welcome + Why Seinfeld Said Yes
01:30 – What is Direct Response Marketing (Really)?
03:10 – The $20 Facebook Ad That Generated 1,000 Leads
04:50 – Why Restaurants Should Stop Advertising and Start Collecting Data
07:45 – How to Turn AI into a Lead-Converting Machine
09:20 – Free Vacations as a Sales Tool
12:30 – Customizing AI Bots for Trades & Small Biz
14:00 – How Marketing Agencies Can Use This Strategy
17:45 – 100 Missed Calls = $17K Lost—Until AI Fixed It
19:40 – The Seinfeld Story: Behind the Campaign
22:45 – Incentives That Outperform Discounts
Guest Bio:
John Dwyer is the founder of The Institute of WOW and a pioneer in direct response marketing. Known for signing Jerry Seinfeld to a bank campaign (and milking it for all it’s worth), John has helped brands drive massive ROI with contest-driven lead generation, wow-factor incentives, and now, AI-powered voice bots. His client roster includes McDonald's, KFC, Rupert Murdoch's media empire—and thousands of small businesses ready to grow.