In Run Radio Episode 42, the team at Run Digital exposes a frustrating truth for advertisers: 💸 You’re paying for clicks you can’t even see. Google Ads now hides up to 75% of your keyword data, making it harder to understand where your money is actually going. We break down: 🔍 Why keyword data has disappeared from search term reports ⚙️ How this shift affects your campaign optimization and ROI 🧠 Real-world ways to recover visibility through tools, tagging, and smart structure 💡 What Google isn’t telling you about the data gap If you manage PPC campaigns or care about transparency in advertising — this one’s for you.