Scale Your Course

EP 42 | (Part 2) Email Made Easy System with Joe Kerns

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In part 2 of the Email Made Easy series, I interview Joe Kerns the Founder of The Email Made Easy System and MAJiK Marketing - a marketing agency focused on helping brands create email marketing strategies and systems that grow revenue and relationships.

In this episode, Joe and I talk about more advanced email strategy for course creators. Joe shares:

  • Examples of advanced email marketing strategies
  • How to think about your email list like a Zoom conference
  • How Joe maps out his automations so they are frictionless
  • Examples of how Joe recommends you move from subscriber conversion to transformation
  • Joe talks about activation - how to get your client starting your course
  • How to integrate email to support your learner with maintaining engagement and success in your course
  • What to automate and what touchpoints to send in response to what you learn about your audience
  • Joe introduces the strategy of Lead Scoring
  • The difference between implicit and explicit action that our subscribers take
  • How to use subscriber actions to map your automation

    • Resources Mentioned:

    EP 41 | (Part 1) Email Made Easy

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    Get the Make Email Easy System and Connect with Joe:

    Go to MakeEmailEasy.com to see the full Email Made Easy System and download free guides to help you turn your email list into the most profitable channel in your business.

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    Scale Your CourseBy Tracy Sherriff
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