The DM Show With Vipin Nayar - Malayalam

EP-42 - SEO Auditing Checklist - "Brand name in Title Tag" - [Part 8] [Malayalam Podcast]


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EP-42 - SEO Auditing Checklist - "Brand name in Title Tag" - [Part 8] [Malayalam Podcast]

  • Branding in Title Tag
  • Change based on requirements
    1. Neil Patel - boosted rankings of TechCrunch by removing “Post title – TechCrunch” to “Post title”
    2. topic of health - sensitive so people click on a trustworthy or well-known source to get their information
    3. brand as part of the domain name. The .co.uk domain name can have significance for searchers in the UK
      • Try to use in low in number
      • Try Different Style
        1. Avivdigital
        2. Aviv Digital
        3. Avivdigital.in
          • Keeping the name closer to the end made sure all title tags were unique.
          • boilerplate issue (standardized, non-unique pieces of text that are used over and over again)
          • Problems
            1. Relevancy
            2. less relevant
            3. Uniqueness
            4. Length
              • Test
                1. Whiteboard Friday test by Moz - amazing 20% uplift from this experiment
                2. Remove brand from title by Moz - saw a 4% decline
                  • Result
                    1. Brand Strength (use Google Search Console for term to check the brand strength)
                    2. Relevancy
                    3. Length - dilute the relevance
                    4. Clickability (sometime makes your titles more clickable - "Sale", "Solved", "Free", "2020", "New")
                    5. Welcome to Our 5 Minutes Malayalam SEO Show with your host Vipin Nayar founder of Aviv Digital - A Digital Marketing Institute in Kerala.  If you have question regarding digital marketing DM me at @vipinnayar on Instagram :)

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                      The DM Show With Vipin Nayar - MalayalamBy Vipin Nayar [SEO & Digital Marketing Expert Kerala]