Thinking about sharing your running journey online? This week, we dive into what it really takes to become a runfluencer the highs, the lows, and everything in between.

Georgia shares how she built an engaged audience without going viral, Matt breaks down what brands are actually looking for, and together they unpack the pressure, comparison, and storytelling that come with showing up online.

Also inside:
– Georgia’s injury update + mental challenges
– Matt’s lead-in to Cozzi 100 and shoulder rehab
– What makes an athlete brandable (and what doesn’t)
– Protecting your story vs. being vulnerable online
– Social media growth without selling your soul

🎧 Listener Q&A:
– What editing tools do you use for content creation?
– How do affiliate codes and brand collabs actually work?
– How do you deal with comparison online?

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