How can music move us so deeply when we don’t even understand the words? In this episode, we explore how Bad Bunny’s Spanish-language Super Bowl performance sparked global streaming surges, inspired thousands to start learning Spanish, and reignited conversations about identity, cultural pride, and representation on one of the world’s biggest stages.

CHAPTERS:

0:00 Intro

04:58 The Neuroscience of Music We Don’t Understand

12:00 Music as a Language Learning Tool

16:00 Language, Identity and Cultural Power

19:59 The Bad Bunny Effect

24:58 The Internationalisation of Music

31:05 Summary and Outro

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