Here’s the thing about testimonials: You have to have them, but they rarely get read. So… What else can you do to beef up the social proof of your offer? Today I’ve got freelance copywriter Brian McCarthy on the show. He has helped big names like Ramit Sethi get more sales using a more powerful type of social proof: Case studies. They’re quickly becoming the new secret-weapon many…
<a href="https://copychief.com/ep-42-brian-mccarthy/" rel="nofollow">Source</a>

Here’s the thing about testimonials: You have to have them, but they rarely get read. So… What else can you do to beef up the social proof of your offer? Today I’ve got freelance copywriter Brian McCarthy on the show. He has helped big names like Ramit Sethi get more sales using a more powerful type of social proof: Case studies. They’re quickly becoming the new secret-weapon many… Source

Here’s the thing about testimonials: You have to have them, but they rarely get read. So… What else can you do to beef up the social proof of your offer? Today I’ve got freelance copywriter Brian McCarthy on the show. He has helped big names like Ramit Sethi get more sales using a more powerful type of social proof: Case studies. They’re quickly becoming the new secret-weapon many…
<a href="https://copychief.com/ep-42-brian-mccarthy/" rel="noopener noreferrer">Source</a>

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Ep 42 – The Hidden Power of A Well-Placed Case Study With Brian McCarthy

Ep 42 – The Hidden Power of A Well-Placed Case Study With Brian McCarthy