The luxury watch industry has a hype problem. Every year, brands release endless new dial colors, slight variations, limited editions, and “hot” releases that immediately get labeled as future collector pieces. But most of them won’t matter long-term.

From buying, selling, trading, consigning, and sourcing watches every day, this is something we continue seeing constantly in today’s market. Because once the hype disappears… you’re left with the actual watch.What do you think? Are brands releasing too many meaningless variations today, or do you still enjoy the constant stream of new releases?

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