When I was growing up in the 1980s and 1990s, Rolling Stone magazine was an indispensable resource for discovering the hip edge of American pop culture. Of course, I didn't realize at the time that the magazine had its roots in the 1960s counterculture, crafted by entrepreneur Jann Wenner as a subversive Trojan horse within the staid landscape of Cold War America. On this episode, historian Charles L. Ponce de Leon joins me for a conversation about his new book Rolling Stone and the Rise of Hip Capitalism: How a Magazine Born in the 1960s Changed America (UNC Press 2026), as we explore the magazine's complex evolution and the ironies of "counterculture" becoming "mainstream."

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