June 12, 2023

EP 43. How to get the most out of the customer journey without squeezing the sponge dry? - Josh Tay from Path Digital Solutions

37 minutes

How to get the most out of the customer journey without squeezing the sponge dry?

Josh is the Head of Marketing Strategy at Path Digital Solution, which has served more than 70 clients, including some of the biggest custom PC brands in the APAC region, such as Aftershock PC, as well as specialty bakeries with a regional distribution like HKMX mooncakes and Sunnyhills Delights.

From this episode, you will get the answers to the following questions:

What is the importance of the customer journey in a DTC brand's life?

What kind of content do customers need at different stages of the customer journey?

How can you acquire first-party and zero-party data to bridge the acquisition loop and increase the pool of customers?

How can you identify the triggering events in the customer journey and use that information to increase conversions?

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Strategies and quick wins from agencies that scaled up 8-figure DTC brands

In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.

Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.

The soundtracks used in this podcast are from Artlist.io.

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