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Ep 43: The Customer Monologue – How to Inject Empathy and Emotion into Your Copy
Welcome to Episode 43 of Write with Influence. This week’s topic was inspired by a powerful storytelling technique that I discovered whilst studying for my degree in script writing. In fiction, you can’t write a well-rounded character unless you know them inside out and the same applies when it comes to copywriting – you have […]
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By Amy Harrison
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Welcome to Episode 43 of Write with Influence. This week’s topic was inspired by a powerful storytelling technique that I discovered whilst studying for my degree in script writing. In fiction, you can’t write a well-rounded character unless you know them inside out and the same applies when it comes to copywriting – you have […]