THE STERN TRUTH: Business Unfiltered

Ep. 43 The Stern Truth: Business Therapy Thursday with JC Valeros


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It’s another entrepreneur deep dive in this Business Therapy Thursday session. On this episode, we sit down with JC Valeros to see where her blocks are and how we can unblock them.

JC had been in the world of business operations for years. She launched her new business last year. When I ask JC what she thought was holding her back, her answer was the lack of belief in herself.

JC tells us how it starts with doubt, and it goes further down this rabbit hole of uncertainty. Life got challenging for her, and she started to think about her wants and identity, and with that came the fear. Like with other Business Therapy sessions, I remind her about going back to her “why.” 

Before our session, she created an in depth plan for her business, something that needs consistency. And using a calendar to time-block and schedule her day is something JC has committed to doing. It might seem simple, but it helps her stay consistent. 

We touch on a few action items that she can do to support her business launch in the next month. We also go over her hopes for what her business will look like a month from now.

The lack of belief is something I commonly hear in these Business Therapy Thursday sessions and in my Momentum group sessions. It’s the idea of “I don’t know if I can do this.” So, if you’re feeling this way, please remember that it’s so normal. Reach out to me at [email protected] if you’re interested in joining our supportive Momentum business owners’ group.

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I encourage you to reach out with feedback, topic suggestions, and share your own entrepreneurial challenges.

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THE STERN TRUTH: Business UnfilteredBy Marshall Stern