OnBase: Smashing Sales and Marketing Misalignments

Ep. 431 | Unlocking Success: Navigating Challenges and Strategies in Modern Leadership and Organizational Growth


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Episode Summary

In this episode of Sunny Side Up, Rory Costello interviews Prashant Bhatia, a seasoned professional with over 25 years in enterprise software, on navigating modern leadership hurdles and fostering organizational expansion. From starting in product management to transitioning into product marketing and eventually embracing executive leadership roles, Prashant highlights the importance of adaptability and continuous learning. He discusses the challenges of moving from a smaller company to a global enterprise, emphasising trust, transparency, and accountability as keys to professional networking. As he outlines his current role at SpendHQ, Prashant's vision for the high-growth SaaS company's future shines through. 

About the Guest

Prashant Bhatia has been in the enterprise software industry for 25+ years, most recently joining SpendHQ as Chief Marketing Officer responsible for global go-to-market strategy. Prior to SpendHQ, he was CMO at Blue Ridge Global, and prior to that, he was with Radial as SVP of Technology Services. Throughout Prashant’s career, he has been focused on value selling and value creation, whether that be via Product Management, Product Marketing, or serving as an executive leader focused on go-to-market functions.

Connect with Prashant Bhatia

Key Takeaways

- Career paths are often nonlinear, and early decisions can lead to unexpected opportunities.

- Leadership in higher roles is not just about guiding company direction but also about nurturing and shaping individual careers.

- Continuous learning and adaptability are crucial to navigating the evolving demands of the professional world.

- In a remote-working world, building trust requires proactive effort and clear communication.

- When inheriting or creating a new team, trust, transparency, vision, and accountability form the foundation of strong team dynamics.

- Consistency in core values, whether working with customers, peers, or teams, ensures uniformity in approach and results.

- Scaling up should be adaptive, considering both the growth of the company and the evolving needs of the market.

- Building and nurturing direct and indirect teams is crucial for driving organisational value.

- It's essential to have a clear vision and strategy, especially in growth-oriented roles, to steer the company in the right direction.

Quote

"Be open to change and be willing to embrace it." – Prashant Bhatia

Recommended Resource

Pragmatic Institute: Expert Training for Product, Data & Design

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