November 29, 2023

Ep 437: The Importance Of A CRM In Business With HOA.com & Daniel Martinez

55 minutes

In this podcast, Daniel Martinez emphasizes the importance of Customer Relationship Management (CRM) systems in business. Martinez, joined by Spencer Heseltine and Ian Martinez, discusses the benefits of using a CRM, such as data collection, integration, segmentation, and personalization. They promote Hive Mind CRM and delve into its features, emphasizing its role in organizing and growing businesses. The conversation covers various CRM strategies, including text messaging, email marketing, and the collection of customer data for effective lead conversion. They also touch on personalized outreach, automation, and the role of CRMs in business growth and customer support.

• Real estate CRM and its benefits. 1:04

• CRM importance and automation for business success. 3:59

• Using CRM to organize and grow businesses. 9:03

• CRM systems and their features. 13:26

• Text messaging and email marketing strategies. 19:03

• Collecting customer data for a CRM system. 21:46

• CRMs, customer segmentation, and referrals. 27:43

• Integrating phone systems and personalization in CRM. 33:43

• Personalized outreach and automation in real estate and mortgage industries. 38:50

• Automating customer support through a single number. 42:21

• Using CRM for business growth and customer support. 46:14

• CRMs and their benefits for business growth. 51:52