This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm takes science-backed methodology helps organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more.

In our conversation we discuss:

• What value Sales Enablement provides today's B2B organization

• Where the majority of companies are getting it wrong when it comes to their established sales process

• How to ensure Sales Enablement doesn't become the "fixer of broken things"

• The key benefits that Sales Enablement can offer the marketing team

Additional Resources:

Company Website

Engage with Ed on LinkedIn and Twitter

Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify