Episode Summary

• Meredith and I talk about setting your revenue, sales, or growth goals where you design your plan backward! Meredith says to plan with the end in mind. One of the key things to think about when you are starting your side hustle and plan to transition out of working outside of the home is to ask ourselves, "How much money am I going to need?"
• Let's talk about the elephant in the room... FEAR! Looking at these numbers can be overwhelming and Meredith shares how you can create a plan backward and have a healthy mindset of money.

  • "We have to learn to manage that mindset that this is a huge obstacle and break it down to small obtainable milestone chunks that we can absorb and give us a little bit of grace!" - Meredith Messenger

• The 3 step process for low-stress revenue generation - it's like building a house:
  • Lay the foundation with the right mindset - sales is not a dirty word - we are in control, we are our only limiter
  • The structure of your business is the buyer's journey - 3 pillars: the "M" phase, the funnel phase, and the retain and grow phase
  • The roof of your house protects the structure that you have built and allows you to scale
• Track your success! We talk about tracking your conversion rate and what is the number of leads that are turning into sales. Meredith says that if you're not tracking this information, you won't know where to improve things in your business.

  • "Track the success of those leads!" - Meredith Messagner

• Grab Meredith's freebie just for Side Hustle Moms fans!

Full show notes: http://busymomcollective.com/ep44