In this episode of The WTiN Podcast, we talk to Debbie Shakespeare, senior director, Compliance and Sustainability, and Michael Hu, director of Digitization, Retail Branding and Information Solutions, at Avery Dennison.  

Avery Dennison is a global materials science company specialising in the design and manufacture of a wide variety of labelling and functional materials. The business caters to many different industries such as automotive, food and healthcare, but it also serves the apparel industry with its garment tagging, sustainable packaging and identification solutions.  

In this podcast, Shakespeare and Hu talk about the company’s digital technologies such as RFID and blockchain and how these can benefit brands in several ways. For example, RFID can help track products through the supply chain and tighten inventories, whereas blockchain is great for achieving transparency and trust. Elsewhere, the pair talk about the importance of sustainability and how digital tools can help companies become more environmentally friendly and efficient, and how the Covid-19 pandemic has demonstrated how transparent companies are the ones that perform better in a crisis and are likely to succeed in the long run.