'Sup, cool youngs. Your fave brand here, coming at you with lit branded content that recent studies show us will increase engagement and favorability.

Special guest Emma Cofer of Lippincott joins to talk about a request we hear a lot from brands: help us be cool. What IS cool? You won't be surprised to find out that there are frameworks out there, which will help you to nail an alien's idea of what is cool. Good luck out there, brands!