An overview of Marketing and Advertising Processes for businesses during the 2024 Holiday Season was the topic of this episode of “Building Knowledge With The Building and Realty Institute (BRI).” The segment also provided a look at what businesses should do regarding their Marketing and Advertising Strategies for 2025. Our guest was Michael Dardano, the principal of The Buzz Potential, a well-known marketing and public relations firm that is based in Tuckahoe in Westchester County in New York State. Topics discussed during the episode included: 1) The keys for businesses regarding their Marketing and Advertising Strategies for the 2024 Holiday Season; 2) Marketing and Advertising Adjustments businesses should conduct during the 2024 Holiday Season; 3) The areas of Marketing and Advertising that businesses, in 2025, may be decreasing due to economic concerns and concerns with world events; 4) What outlets businesses should utilize in 2025 regarding their Advertising and Marketing Processes; 5) What members of the business community in the New York metropolitan area are feeling regarding the business climate for 2025.