In this episode I am joined by Jeremy May Co-Founder of the vibrant brand NICE who have paved the way in the movement to canned wine. To think that we used to drink from mini plastic bottles of wine if we wanted something on the go is crazy!

NICE have not only created a solution to on the go wine drinking but they have converted many consumers into enjoying canned wine who may have once thought it would have been a cheap low quality wine product.

Jeremy and I discuss the journey of NICE as well as the wine industry and the canned beverage movement, we discuss the following topics:

• Why they decided to launch canned Wine
• Why they named in NICE
• How they have changed consumer habits and behaviour
• The pandemic and how it had it's highs and lows
• The product itself and how less is more
• The three wine fits all model
• The wine for whenever slogan and what that means

NICE has always been a brand that I have been interested in, from seeing their amazing pink branding everywhere I have always been intrigued in there story and product.

I hope you enjoy the episode

To learn more about becoming a Greedy Vegan head to www.greedyvegan.uk or follow us at @greedyveganltd

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