- 0:45 How did Mikael Silvennoinen get into the video game industry?

- 3:06 How his background as a chef impacts his career in video games.

- 5:08 What does he define player experience?

- 6:19 How to accommodate all the different things that different players want.

- 7:53 Effective ways to communicate with players.

- 8:59 The challenge of localization.

- 10:20 Communication errors and how to prevent them.

- 13:46 Providing a good customer service experiences.

- 15:40 Using forums or discord to gain player feedback.

- 22:59 Acquiring player feedback through surveys.

- 28:55 Using Social Media to engage with players.

- 32:09 Marketing campaigns.

- 35:10 How to keep more players around longer.