Matt and MJ discuss expectation setting and managing up to your executive team when setting off ambitious new marketing strategy. They also discuss whether Clubhouse has any relevance in the manufacturing space (hint, it does) and roll off excerpts from Building a Storybrand and Obviously Awesome they find useful for positioning your product in the market.

Matt and MJ discuss expectation setting and managing up to your executive team when setting off ambitious new marketing strategy. They also discuss whether Clubhouse has any relevance in the manufacturing space (hint, it does) and roll off excerpts from Building a Storybrand and Obviously Awesome they find useful for positioning your product in the market.

Matt and MJ discuss expectation setting and managing up to your executive team when setting off ambitious new marketing strategy. They also discuss whether Clubhouse has any relevance in the manufacturing space (hint, it does) and roll off excerpts from Building a Storybrand and Obviously Awesome they find useful for positioning your product in the market.&nbsp;

Ep 45 - Setting Expectations in Your Marketing Strategy & Tactics

A podcast for marketers in the industrial and manufacturing sector hosted by two marketers who do it every day for industrial companies.

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Ep 45 - Setting Expectations in Your Marketing Strategy & Tactics

Ep 45 - Setting Expectations in Your Marketing Strategy & Tactics