The Figuring Shxt Out Podcast interviews OG Illa, the CEO and founder of the MSQ Shop and CNTR based out of Richmond, VA. 

00:00 - Intro 01:31 - Wills Intro & Figuring Shxt Out Moment 03:35 - The Figuring Fatherhood Shxt Out Podcast 06:58 - What is the MSQ Shop? 07:44 - Who is the MSQ Shop for? History of MSQ 12:38 - Breakdown of the MSQ SHOP and services provided 14:19 - The Music never really leaves you 15:22 - Critiquing artists in the studio 19:36 - There's making music, then there's the music business 21:24 - Chasing the money vs just being a dope artist 25:00 - Drake personal studio rental for 250K?!?!?! 26:36 - Riff Raff already booked the Studio!! LOL 27:58 - The love some Artists can command vs others who struggle 31:48 - The Blog era rappers came up in a different time 33:06 - What is the secret sauce to make it big in MUSIC TODAY? Outside of just being DOPE 36:10 - SOMETHING INDIE WATER!!!! 44:06 - Who are the Indie Artists lined up for Something INDIE Water? 47:19 - We are changing the narrative surrounding VA Artists 51:17 - More about the Something INDIE Water event coming up Apr 28-30th 53:24 - The difference between INDIE and LOCAL 54:55 - Grabbing SITW audience over to Something INDIE Water 59:57 - Where to find Will and MSQ! 1:00:00 - Close OUT!!