In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down one of the most misunderstood—but most essential—parts of branding: strategy.

Designers are taught how to make things look good. But when it comes to making brands mean something? That’s where strategy comes in.

We cover the core components of a brand strategy—mission, vision, values, audience, positioning, purpose, and even that sometimes-optional competitor analysis. From Discovery Workshops to target audience therapy, we talk about how strategy sets the foundation for every decision you make after—from logos to tone of voice to websites and truck wraps.

You'll hear how strategy helps clients grow and helps agencies charge more, plus real-world examples of when strategy maintained clarity over chaos. What IS the difference between Liquid Death and Fiji water? Spoiler warning: it's not just taste.

Whether you’re a designer trying to level up or a business owner who’s tired of blending in, this episode gives you the blueprint for doing brand strategy right.

🎧 Like, share, follow, and reach out if you want us to audit your brand. Just... maybe don’t say “slide into our DMs.” We’re too old for that now.