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Founders think hiring a broker is the key to getting into retail. Usually, it’s just a $5,000/month retainer with no guarantee.
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In this episode of Recipe to Revenue, host Leah Messina talks with Tia Ellis, founder of Wildflower Insight, about why she left the brokerage world to teach founders how to pitch themselves—and why outsourcing your sales too early is a recipe for disaster.

Listen to learn:
🛑 Why hiring a broker before $1M revenue is a waste of cash 
🛒 How to pitch Walmart and Whole Foods without a middleman 
📉 The "Golden Retail Rule" for scaling from 5 stores to 500 
🦄 Why "unicorn" success stories (overnight national launches) often bankrupt founders 
🧠 The critical difference between getting a PO and staying on the shelf 
📊 How to use velocity data to predict if you’re about to be discontinued 
🤝 Why buyer meetings shouldn't be gatekept by expensive agencies

Whether you’re a kitchen-table founder or ready for regional expansion, Tia offers a tactical playbook for owning your retail relationships and avoiding the "2,000 door mistake."

Learn more about Low and Slow Snacks:
🌐 https://wildflowerinsight.com/

🚀 Learn More About Our Sponsors:
Intercontinental Beverage Capital: https://inbevcapital.com/
Sinuate Media: https://sinuatemedia.com/

#recipetorevenue #cpgsales #retailstrategy #wildflowerinsight #walmart #foodbusiness #entrepreneurship #startuptips #retailbrokers #scalingbusiness #foodandbeverage #distribution #buyerpitch

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