Good Neighbor Podcast: Frisco

EP 453: Stop Falling For The Cheapest Rate


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What makes Brian Colliani with Anchor Energy a good neighbor?

That “cheap” electricity rate you found online? It might be costing you more than you think. In Texas’ deregulated energy market, the options are endless—but so is the confusion. We sit down with Brian Colliani of Anchor Energy to break down what “Power To Choose” actually means and how to navigate it without falling into the fine print traps that lead to higher bills.

Brian brings a unique perspective, combining his background as a Navy aviation electrician with years in the energy industry. His mission is simple: help homeowners, renters, and small businesses choose electricity plans that actually match how they live and use power not just what looks good on paper.

We dive into one of the biggest misconceptions in the market the idea that the lowest advertised rate is always the best deal. From “free nights” plans to time-of-use pricing, Brian explains how certain offers can either save you money or quietly drive your bill up depending on your daily habits. Sometimes, the smartest move isn’t the flashiest plan, it’s the most consistent one.

Beyond choosing a plan, Brian shares how Anchor Energy has grown through real community connection: local networking, chamber involvement, and word-of-mouth referrals built on trust. You’ll also walk away with practical, easy-to-apply energy tips that can lower your bill starting this month.

If you live in a deregulated part of Texas and want to stop guessing and start saving, this conversation will change how you shop for electricity. Subscribe for more local insights, share this with a friend tired of high bills, and leave a review with the one question you still have about your energy plan.

To learn more about Anchor Energy go to: https://www.anchor.energy

Anchor Energy

469-885-1239

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Good Neighbor Podcast: FriscoBy Sophia Yvette