Sean: So we have human writers and bloggers right now, which as you mentioned earlier there, they're just going to be augmented in the work that they do with ChatGPT. They're not going to be replaced, which in my opinion, a lot of them who are mediocre might be replaced by ChatGPT. But those who are exceptional at their work, they're irreplaceable because they're going to be the ones maybe editing, augmenting the data to 2022 data depending on the industry they're writing for, right? So these bloggers are using a little bit more advanced data, a little bit more recent data, I should say. But really, when you look at the data now, everyone's using data from the Internet, right? I mean, it's out there. You're just collating it, saying it in a better way. Now I'm wondering what is going to be the future of thought leadership because it used to exist, right? I started digital Marketing in 2009 and there was not a lot of new stuff written about SEO during that time. So Moz was just beginning All these websites, Search Engine Journal, I think was just beginning. So all these thought leaders didn't exist during that time. And you could still be a trailblazer in terms of predicting what the next SEO thing is and stuff. But right now, I think that if people get lazy and they're just like, let's use ChatGPT and just edit it. What happens now to thought leadership? What are your thoughts about that?

Luke: So I think this is a really great point. I think it touches on one really big thing, which I'll just mention quickly and I'll move on to. I think your intended question is everyone's all worried that air is going to replace some more creative roles and is my belief that A.I. is a new paintbrush, it's not a new painter. And so the people that are mediocre at what they do are going to get replaced, and the people that are masters are going to be like, This is the new paintbrush for me.  Like that's it. AI is a brand-new tool. And it is possible that a tool can replace a mediocre person, but a tool doesn't replace the master. It just makes the master better at what they do. So I completely agree with that. As far as thought leadership goes. You know, I think my thinking is, you know, we talked about the embedding space and how ChatGPT as you talk, it goes more and more fine points. You start to talk and it starts in the city area of this embedding space. And as you talk more, it goes down to the house. I don't think at least not to maybe future eyes, but I don't think Chad will be able to get into the kitchen. Look, I think that there is a point that is so deep in your industry and everyone has a different industry, right? That you can go deeper than what an AI can go simply because AI is trained on the Internet. It's trained on this huge generic pot of information. Right? Not on something fine-tuned like your own human experience or your own knowledge.

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Luke Arrigoni

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