Derek Mauk is the senior innovation brand manager at Anheuser-Busch. In part 1 of his interview with Brian, he talked about their new project, Best Damn Brewing Company. Derek laid out how the new line was built using design thinking, lean startup, and startup engagements, all of which we'll hear more about in part 2. Follow @theiosummit for updates on the Inside Outside Innovation Summit in June and get your ticket at theiosummit.com. For information regarding your data privacy, visit acast.com/privacy