What responsibilities and roles define the modern product managers?

On this episode of Built on Strategy, we are joined by James Gray, Founder of Gray Matter Strategy and Product Leadership Coach at Products That Count. We discuss the big challenges facing product managers today, as well as the elevation of responsibilities for chief product officers inside of organizations. The product department touches every part of the organization and leading that department requires a technical-focused approach. For example, in order to be credible with engineers, it is essential to be empathetic towards customers to gain perspective on functionality and application. Many questions about consumption, sales, and retention are being answered by product managers, and experts like James are pivotal in understanding trends and marketplaces where products thrive.