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Ep. 46 The Stern Truth: How to Maximize Your Marketing with Melissa Guenette
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Grit. Determination. A little bit of delusion. These are the things that our guest, Melissa Guenette, says help make businesses successful. On the other side of the coin, self-doubt was one of the things that Melissa initially faced when she created her company, A-List Media Solutions. But she didn’t let that stop her from growing.
Melissa also started her business quite suddenly, without laying down a foundation first. As we all know, small businesses have to strike when the iron is hot, and Melissa was no different. She faced a challenging start, but when you grow a business, that’s the only guarantee.
Trial and error was the name of the game when starting A-List. That helped her to focus on what she does best, leveraging clear and concise messaging to get more traditional media exposure. She also believes in the power of experiential marketing to make that personal, real-life connection, one that can’t be replicated online.
We discuss how to make processes that make your clients' lives easier—once you make those processes, they’ll keep coming back to you. Like I said in Episode 34, the best businesses are the ones that make it easy to give them your money.
Melissa gives so many great golden nuggets during this episode. One of them is to slow down and don’t take on ALL the clients you can. Develop foundations to expand your team and your business. Another is to have a great media kit to send to other businesses.
We even found we had a shared golden nugget—keep track of your wins. Whether it’s a WINS folder on a drive or a handwritten Brag Book, just note them. Write down those wins. It keeps limiting beliefs at bay and shows you how amazing your business truly is.
Curious about what Melissa does? Contact her at [email protected]
Get inspired and stay accountable with the Momentum Accountability group. Email me at [email protected] to join as a guest for no cost. See more here: https://attractwell.com/MarshallStern/page/momentum
Subscribe to The Stern Truth Business Unfiltered so you never miss an episode and receive a FREE GIFT: http://www.thesterntruth.com/
Join my Business Inner Circle Community for free here: https://www.facebook.com/groups/thebusinessinnercirclegroup
Book your complimentary business blindspot assessment with me here: https://attractwell.com/MarshallStern/landing/breakthrough-session
I encourage you to reach out with feedback, topic suggestions, and share your own entrepreneurial challenges.
Get in touch in the comments or head to...
Instagram: https://www.instagram.com/marshallstern/
Facebook: https://www.facebook.com/MarshallDStern
Email: [email protected]
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By Marshall SternSend us a text
Grit. Determination. A little bit of delusion. These are the things that our guest, Melissa Guenette, says help make businesses successful. On the other side of the coin, self-doubt was one of the things that Melissa initially faced when she created her company, A-List Media Solutions. But she didn’t let that stop her from growing.
Melissa also started her business quite suddenly, without laying down a foundation first. As we all know, small businesses have to strike when the iron is hot, and Melissa was no different. She faced a challenging start, but when you grow a business, that’s the only guarantee.
Trial and error was the name of the game when starting A-List. That helped her to focus on what she does best, leveraging clear and concise messaging to get more traditional media exposure. She also believes in the power of experiential marketing to make that personal, real-life connection, one that can’t be replicated online.
We discuss how to make processes that make your clients' lives easier—once you make those processes, they’ll keep coming back to you. Like I said in Episode 34, the best businesses are the ones that make it easy to give them your money.
Melissa gives so many great golden nuggets during this episode. One of them is to slow down and don’t take on ALL the clients you can. Develop foundations to expand your team and your business. Another is to have a great media kit to send to other businesses.
We even found we had a shared golden nugget—keep track of your wins. Whether it’s a WINS folder on a drive or a handwritten Brag Book, just note them. Write down those wins. It keeps limiting beliefs at bay and shows you how amazing your business truly is.
Curious about what Melissa does? Contact her at [email protected]
Get inspired and stay accountable with the Momentum Accountability group. Email me at [email protected] to join as a guest for no cost. See more here: https://attractwell.com/MarshallStern/page/momentum
Subscribe to The Stern Truth Business Unfiltered so you never miss an episode and receive a FREE GIFT: http://www.thesterntruth.com/
Join my Business Inner Circle Community for free here: https://www.facebook.com/groups/thebusinessinnercirclegroup
Book your complimentary business blindspot assessment with me here: https://attractwell.com/MarshallStern/landing/breakthrough-session
I encourage you to reach out with feedback, topic suggestions, and share your own entrepreneurial challenges.
Get in touch in the comments or head to...
Instagram: https://www.instagram.com/marshallstern/
Facebook: https://www.facebook.com/MarshallDStern
Email: [email protected]