The Backbone: a journey inside finance at a startup

Ep. 47: A framework for managing M&A as a CFO with Saeideh Fard, Chief Financial Officer at Tulip

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Saeideh Fard, Chief Financial Officer at Tulip

I chat with Saei about:
  1. Her journey into tech starting at PwC with stops at Sysomos, MarketWired, and Travel Edge prior to joining Tulip.
  2. Tulip — what the company does and what it’s all about.
  3. Tulip’s sales process the most indicative KPIs and metrics of the business.
  4. Best practises from a systems integration (or separation) perspective that people should be thinking about for M&A processes.
  5. The biggest misconception about the finance function within a technology company.

    6. We close things off with a quickfire round:

    • Your go to online resource for all things startup finance related
    • Your favourite productivity hack
    • Tech jargon that makes you cringe
    • The best advice you’ve received
    • One thing you don’t leave the office before finishing
      • ...more
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      The Backbone: a journey inside finance at a startupBy Shubham Datta
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