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EP 47. Can we Trust AI Analytics? Unveiling Model Validation and Budget Optimization for Ecommerce Success - Jeff Greenfield from Provalytics
Can we Trust AI Analytics? Unveiling Model Validation and Budget Optimization for Ecommerce Success
Jeff Greenfield is an experienced entrepreneur who co-founded Provalytics, a company that builds attribution and planning solutions for a cookieless world. He also co-founded C3 Metrics, a leading MTA platform with prestigious clients like JP Morgan and Nestle, and founded 1st Approach, a branded entertainment agency that served major clients such as GlaxoSmithKline and Sony BMG.
You will get the answers to the following questions:
Free gift from the guest: ‘2023 Attribution Playbook’. “This customizable playbook examines 10 attribution vendors on 22 criteria including model validation, incrementality, media channels covered and, cost. Download here: https://provalytics.com/playbook/
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Apply as a guest here: [email protected] or via LinkedIn.
YouTube: https://www.youtube.com/@OptiMonkcom
Strategies and quick wins from agencies that scaled up 8-figure DTC brands
In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.
Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.
©2022 OptiMonk International Zrt. All Rights Reserved
The soundtracks used in this podcast are from Artlist.io.
View all episodes
By Help my DTC growCan we Trust AI Analytics? Unveiling Model Validation and Budget Optimization for Ecommerce Success
Jeff Greenfield is an experienced entrepreneur who co-founded Provalytics, a company that builds attribution and planning solutions for a cookieless world. He also co-founded C3 Metrics, a leading MTA platform with prestigious clients like JP Morgan and Nestle, and founded 1st Approach, a branded entertainment agency that served major clients such as GlaxoSmithKline and Sony BMG.
You will get the answers to the following questions:
Free gift from the guest: ‘2023 Attribution Playbook’. “This customizable playbook examines 10 attribution vendors on 22 criteria including model validation, incrementality, media channels covered and, cost. Download here: https://provalytics.com/playbook/
------------------------------------------------------------------------------------
Apply as a guest here: [email protected] or via LinkedIn.
YouTube: https://www.youtube.com/@OptiMonkcom
Strategies and quick wins from agencies that scaled up 8-figure DTC brands
In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.
Learn strategies that have worked for hundreds of DTC brands. Agencies and successful DTC brands will share their secret strategies so you don't have to start from scratch. Listen to their tips and tricks that anyone can implement.
©2022 OptiMonk International Zrt. All Rights Reserved
The soundtracks used in this podcast are from Artlist.io.