Jake is in the host seat and this week it's the N word.... Niches.  Jake must have a niece... or he got sidetracked...We really don't know how to say it... but we also have beliefs you don't need to get in a black hole trying to figure YOUR NICHE out.  Listen to some solid advice about this topic, a little on branding and more from the 4 guys who are trying really hard to make a go of this... and passing along to you what works and what doesn't!