In this episode of The WTiN Podcast, we talk to PixelPool’s chief operating officer Jan Torringa and business manager Gary Plunkett.  

Founded over 20 years ago, PixelPool started out as a digital agency for real estate and architecture. But since the economic crisis at turn of the century, it has since diversified to help retail brands with their campaigns and visual merchandising. Now, it empowers the fashion industry, making brands more agile, sustainable and cost-effective, through its virtual technology and retail solutions.  

In this podcast, Torringa and Plunkett describe the company’s services and explain how they can benefit businesses. Take Dtail, for example. This is a cloud-based platform that enables fashion brands to plan and visualise their collections by linking product data to 3D virtual samples. Solutions such as this help to reduce waste, save time to market, and help brands become more cost-effective. Elsewhere, the pair talk about Covid-19 and how the pandemic has given the fashion industry a sense of urgency to adopt digital technologies, and how the company’s heritage and two decades’ worth of experience can help support brands while they figure out how to embrace digitalisation.