Why you might be sleeping on TikTok!

 

Cass and Adan are back again this week for another team takeover episode and they are discussing the 6 letter word that so many business owners have been avoiding… TikTok! (What did you think I was going to say?)

 

In this episode, they answer the questions that real business owners are asking about the platform. Is your audience actually hanging out on TikTok? How is it different from Instagram Reels? How do you know if it’s the right platform for you?

 

Cass and Adan go into detail as to how TikTok can be a valuable marketing tool and explain how it isn't just for people who like cat videos or dancing trends. They discuss the platform's powerful algorithm and how it can help you expand your reach when it comes to your audience.

 

There is so much more to this platform than meets the eye. To get a better idea of what you are potentially missing out on, this is the episode you need to hear!

 

What’s in This Episode

1. How TikTok can benefit your business and brand
2. The importance of being on multiple social media platforms
3. The stigma and embarrassment of being on TikTok
4. Reels vs  TikTok, what’s the difference?
5. Social media algorithms
6. The value of being the first in your industry

 

What To Do Next

Visit lisalarter.com/e47 for the transcript and all resources from this episode.