Hollywood has lied to you. Excellent takes long, hard, repetitive work. There's no pounding base as you jump over trees look dramatically at books.

Movies have given us the idea that with a good trainer and the right killer move, we can go from zero to hero overnight.

In real life, there's no training montage, and there are no overnight successes. Success and excellence require commitment and dedicated effort over time.

It may happen that learning one strategy or gaining one tool will change your life or business. It certainly happened for my business with Solution Oriented Marketing, but that's because I already knew how to coach. I was just missing one key strategy.

Excellence takes work, and work does not make good cinema. But cinema does not make a good plan for life either.

To contact Michael Whitehouse, visit www.guywhoknowsaguy.com