We all like to think that we have perfect judgment and we know what the best option is in every situation. But the truth is, there's a lot going on behind the scenes in our minds that can trip us up. These are our cognitive biases.

In this episode, we talk about 6 common forms of cognitive bias and how they make the process of creating music and running your brand more difficult. You'll hear why it's so easy to make excuses for your failures, why some artists write the same thing over and over, why Jake forgets how to walk in public, and why you should listen to your songs as few times as possible while making them.