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Ep 479: Leading with Strategy: Simon's Insights for Business Success and Growth
Sean: I Have a couple of questions regarding that one because some clients are not that easy or smooth to work with, right?
And I imagine that you mentioned earlier you have a team of coaches, so it's not like you're installing a C-level executive in that person's company. You are coaching them through the process and it's really up to them if they are going to be accepting and working on your advice or your coach's advice.
What are some of the bottlenecks and pain points and choke points that you have experienced with some of these clients? And how do you overcome it?
Simon: We are installing much more than a C-level person. We are installing 27/4 C-level processes. That's better than a person because that person usually does only know one part. Like if it's a CFO person, they know only the financial processes, cash flow processes, and contracts, probably if it's a CEO person, they know only the marketing processes.
If it's a CTO person or a COO person, they know only the operation processes. So you will never find that executive who brings in 274 processes at once. Yeah, for sure. So it's even better, right? And it starts immediately. You don't have to onboard them.
They don't have to get to know everybody. So it's plug-and-play ready and it starts immediately. So how do you make sure that the team on the other side executes them? Well, they are highly motivated because if they execute, they make more money.
So they are motivated. Also, they have paid upfront for the sprint. If we pick them as one of the sprinters, then they have paid upfront and so they are again super motivated because they want back their bang for the buck. So that's two things to people listening.
That's why it's very important that you don't charge for time and you don't charge for the end of the month. You charge upfront. So sprinters charge upfront for exactly this reason because otherwise, you don't have enough energy for the project.
You don't have enough commitment. When you say, Yeah, I'm working with you, and at the end of the month, I'm going to charge. You are losing energy commitment and with low energy and low commitment, at the end of the month, you will have low results.
And when you have low results and you send the invoice, they don't even want to pay. That's a very bad loop to enter. What's a better loop to enter? Guys, you are not paying for my time. You are paying for a decrease in your costs or an increase in your sales.
- - -
Youtube: https://www.youtube.com/leadershipstack
Join our community and ask questions here: from.sean.si/discord
Facebook: https://www.facebook.com/leadershipstack
Leadership Stack Merch: https://leadershipstack.com/shop/
- - -
Simon Severino
Website: https://www.strategysprints.com/
LinkedIn: https://linkedin.com/in/simonseverino
Youtube: https://www.youtube.com/@simonseverino/videos
Twitter: https://twitter.com/simonseverino
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By Sean Si
5
99 ratings
Sean: I Have a couple of questions regarding that one because some clients are not that easy or smooth to work with, right?
And I imagine that you mentioned earlier you have a team of coaches, so it's not like you're installing a C-level executive in that person's company. You are coaching them through the process and it's really up to them if they are going to be accepting and working on your advice or your coach's advice.
What are some of the bottlenecks and pain points and choke points that you have experienced with some of these clients? And how do you overcome it?
Simon: We are installing much more than a C-level person. We are installing 27/4 C-level processes. That's better than a person because that person usually does only know one part. Like if it's a CFO person, they know only the financial processes, cash flow processes, and contracts, probably if it's a CEO person, they know only the marketing processes.
If it's a CTO person or a COO person, they know only the operation processes. So you will never find that executive who brings in 274 processes at once. Yeah, for sure. So it's even better, right? And it starts immediately. You don't have to onboard them.
They don't have to get to know everybody. So it's plug-and-play ready and it starts immediately. So how do you make sure that the team on the other side executes them? Well, they are highly motivated because if they execute, they make more money.
So they are motivated. Also, they have paid upfront for the sprint. If we pick them as one of the sprinters, then they have paid upfront and so they are again super motivated because they want back their bang for the buck. So that's two things to people listening.
That's why it's very important that you don't charge for time and you don't charge for the end of the month. You charge upfront. So sprinters charge upfront for exactly this reason because otherwise, you don't have enough energy for the project.
You don't have enough commitment. When you say, Yeah, I'm working with you, and at the end of the month, I'm going to charge. You are losing energy commitment and with low energy and low commitment, at the end of the month, you will have low results.
And when you have low results and you send the invoice, they don't even want to pay. That's a very bad loop to enter. What's a better loop to enter? Guys, you are not paying for my time. You are paying for a decrease in your costs or an increase in your sales.
- - -
Youtube: https://www.youtube.com/leadershipstack
Join our community and ask questions here: from.sean.si/discord
Facebook: https://www.facebook.com/leadershipstack
Leadership Stack Merch: https://leadershipstack.com/shop/
- - -
Simon Severino
Website: https://www.strategysprints.com/
LinkedIn: https://linkedin.com/in/simonseverino
Youtube: https://www.youtube.com/@simonseverino/videos
Twitter: https://twitter.com/simonseverino