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Ep. 48 – A Pet Business Carol: Lessons from the Past, Present, and Future
What if you could look back at your business mistakes with the wisdom you have now?
What do you want your business to be like one, five, ten years in the future?
How can storytelling like Dickens transform your marketing into something unforgettable?
In this special Christmas themed episode, host Dom Hodgson reflects on lessons from his own journey while channelling the spirit of A Christmas Carol to see the past, present, and future of his business. But don’t worry, you’re coming along too as Dom guides you through a mini coaching session to help you uncover what’s working, fix what isn’t, and dream big for 2025.
Later in the episode, Dom welcomes Colin Theriot, a master copywriter, to deliver a storytelling masterclass that will take your marketing to the next level. If you’ve ever wondered how to turn a simple story into a client magnet, Colin breaks it down step by step, showing you how to connect with your audience in ways that resonate – and sell big time.
In this episode, you’ll discover:
Episode Highlights:
[00:51] – Dom introduces the special Christmas theme inspired by A Christmas Carol.
[04:48] – Dom shares how mastermind sessions helped him transform his business in 2017.
[08:15] – Why looking back on pivotal moments in your career can shape your future decisions.
[09:22] – Why identifying current frustrations is the first step to real change.
[13:25] – Setting a bold vision for the future: What you want your business to look like in 2025.
[17:30] – How Disney-inspired storytelling themes are elevating the Enrich U program.
[19:36] – Sit Around the Campfire: How stories drive deeper engagement in dog daycares.
[21:24] – Colin Theriot explains how storytelling builds trust and drives client action.
[25:26] – Colin Theriot introduces the “Sandwich of Authority” and its role in marketing.
[33:45] – Colin’s tips for recycling content to stay consistent without burning out.
Don’t let your future success become the ghost of Christmas yet to come—tune in now and get inspired to make 2025 your best year yet!
View all episodes
By Barkleigh ProductionsWhat if you could look back at your business mistakes with the wisdom you have now?
What do you want your business to be like one, five, ten years in the future?
How can storytelling like Dickens transform your marketing into something unforgettable?
In this special Christmas themed episode, host Dom Hodgson reflects on lessons from his own journey while channelling the spirit of A Christmas Carol to see the past, present, and future of his business. But don’t worry, you’re coming along too as Dom guides you through a mini coaching session to help you uncover what’s working, fix what isn’t, and dream big for 2025.
Later in the episode, Dom welcomes Colin Theriot, a master copywriter, to deliver a storytelling masterclass that will take your marketing to the next level. If you’ve ever wondered how to turn a simple story into a client magnet, Colin breaks it down step by step, showing you how to connect with your audience in ways that resonate – and sell big time.
In this episode, you’ll discover:
Episode Highlights:
[00:51] – Dom introduces the special Christmas theme inspired by A Christmas Carol.
[04:48] – Dom shares how mastermind sessions helped him transform his business in 2017.
[08:15] – Why looking back on pivotal moments in your career can shape your future decisions.
[09:22] – Why identifying current frustrations is the first step to real change.
[13:25] – Setting a bold vision for the future: What you want your business to look like in 2025.
[17:30] – How Disney-inspired storytelling themes are elevating the Enrich U program.
[19:36] – Sit Around the Campfire: How stories drive deeper engagement in dog daycares.
[21:24] – Colin Theriot explains how storytelling builds trust and drives client action.
[25:26] – Colin Theriot introduces the “Sandwich of Authority” and its role in marketing.
[33:45] – Colin’s tips for recycling content to stay consistent without burning out.
Don’t let your future success become the ghost of Christmas yet to come—tune in now and get inspired to make 2025 your best year yet!