Why is Marketing enablement more important than ever? And why is it so critical to view through a superior dealer/partner experience lens? This week’s guest, Cameron Avery the CEO of Elastic Digital explains why he believes you start with 3C’s: Content, Cadence and Communication.

Listen in as Cameron discusses the importance of portal design, the evolution of marketing enablement and the need for set & forget multi-tactic lead nurturing. Cameron also shares his thoughts on how digital marketing and partner portals should work together to engage channel partners.