In this week's episode, Mark Brigman chats with Greg Unruh, Strategic Partnerships & Channel Sales Executive @ Shipware. Shipware is a technology and consulting company that is focused on reducing its client's spend on shipping. Throughout Greg's career, he has architected numerous referral and channel sales programs covering multiple industries. In his latest assignment, he is working with Shipware to construct and optimize their game-changing partnering program. In this episode, Mark and Greg dig into Greg's "Partner Pairing" approach that is really helping Shipware take their partnering game to the next level.  Be sure to listen in to hear Greg’s helpful insights, including his "golden rule of channel partnerships." After listening to this week's episode, be sure to join our online community @ PARTNERNOMICS.com and connect with hundreds of Strategic Partnering professionals!