Francisco Irao has been involved in selling IT solutions for over 20 years, with 17 of them being at Google. Newly minted as Head of Channel and Direct Sales of Americas for Google Geo Enterprise and Google Maps Platform, Irao joins CnC to discuss how Google differentiates itself from an engineering and product standpoint, within a growing sea of Maps providers in order to support the narrative of better serving customers. Irao dives into the ‘existential flexibility’ of Maps, the changes we’ve seen over the years, and the increasing Total Addressable Market for the Maps Platform. He also gives us a glimpse into what the future has in store for Google Maps and how it is continuously changing business models. Host: Tony Safoian Guest: Francisco Irao Connect on Twitter: https://www.twitter.com/cloudnclear https://www.twitter.com/SADA https://www.twitter.com/Safoian Connect on LinkedIn: https://www.linkedin.com/company/sada/ https://www.linkedin.com/in/safoian/ https://www.linkedin.com/in/francisco-irao-0a02/ To learn more, visit SADA.com.